Gemballa sharpens its corporate strategy


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Leonberg, 11.03.2020. Gemballa, the world renowned southern German refinement and tuning company, will in future divide its business areas into three separate divisions. The development and production of the first own Gemballa Hypercar will be done in the Hypercar Division (HD). Additionally, the Luxury Customization Division (LCD) will group together the previous areas of vehicle refinement, performance enhancements, limited small series and one-offs. The Gemballa Classics Division (CD) will now be responsible for the maintenance and restoration of classic Gemballa vehicles.

Delimitation of the business areas for more dynamism
“With the delimitation of the individual business areas and the management as a separate profit centre, we want to ensure a clearer corporate structure. This should especially also have a positive impact on current fundraising activities. All areas are currently being equipped with new investments and will be greatly expanded in the future. The focus remains on expanding our already high quality standards. We will be introducing numerous new models over the next 24 months and expanding our dealer network worldwide,” states Steffen Korbach, owner and CEO of Gemballa.

New Gemballa Avalanche 4x4 and Tornado 4x4
He continues: “First and foremost, we will continue to focus on customizing and increasing the performance of Porsche models, but we are also open to other brands. The prototype of the Gemballa Avalanche 4.2 RS based on the Porsche 991, which was presented at the Geneva Motor Show in 2017, is now to be launched this year in an exclusive small series based on the Porsche 991 and 992. The performance data will outshine all comparable vehicles.

In 2016, we already discussed the development of a 4x4 variant of the Porsche Cayenne as the Gemballa Tornado 4x4 and the Porsche 911 as the Gemballa Avalanche 4x4. Designs for both vehicles have been in the drawer for a long time.”

Performance increase with over 1,000 HP in preparation
The Luxury Customization Division is currently marketing very successfully the body kit conversion for the Porsche 991/992 under the name “GTR 8XX Evo-R BiTurbo” with an increase in performance to currently 818 bhp and 1,098 Nm and an acceleration of 2.3 seconds from 0-100 km/h (62 mph) and a top speed of over 370 km/h (230 mph). A performance variant with over 1,000 bhp is being worked on and will be launched in the summer.

High investments in development and expansion of high quality standards
“After years of consolidation, we are now preparing a major product offensive with new considerable investments,” says Steffen Korbach, adding: “A lot has changed in our sector. Stricter state guidelines and laws, new trends, and competition from vehicle manufacturers are having a massive impact on the vehicle customization business. We have worked long and hard and since 2010 have invested over 15 million Euro in modernizing the brand and improving product quality. All of this with the aim of standing out from the mainstream also in the future.”

 

About GEMBALLA:

Since its foundation in 1981, Gemballa has established itself as a renowned car refiner in Leonberg, and since then, it has become famous for the most innovative, unusual, extreme, expensive and exclusive vehicle conversions. The company made automotive history with the worldwide success of the limited edition, comprehensively refined iconic sportscars Gemballa AVALANCHE, MIRAGE GT, MIG-U1, TORNADO and MISTRALE. As well as cars from Porsche, Gemballa has also modified vehicles from Mercedes, BMW, Ferrari and McLaren. Since 1985, Gemballa has been registered with the German Federal Motor Transport Authority as an automobile manufacturer with its own national HSN (Manufacturer key number) and WMI (World Manufacturer Identifier).

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